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“Let’s review the continuity. Continuity will help increase the effectiveness of your campaign. Make the continuity something fun and enjoyable.
Always try to make it fun and enjoyable. Always disclose the continuity.
Increase revenues from orders affiliates are not paid for.
So in other words, you’re not going to have to pay for all of those reorders that you’re getting in the continuity program. Build relationships for future upsell.
How can your continuity be a Costco model? I mean think about that.
How can you get people to pay you every single month to pay you every single month for new programs?
What kind of continuity program can you create that people want to give you money so that they can spend money with you?
Review the next section in detail to see what you can do to increase retention.
That would be section nine: Retention and Loyalty Programs. Review the “What’s in the box?” section ten to see what to send with your continuity program.
So these all kind of dovetail into one another, but some of them are so in depth that I don’t want to put them all under one blanket.
So we’ll see on the next section for retention and loyalty.”